Course Website Locator: shh279-01

Harvard School of Public Health

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Winter 2007

Dr. G. Connolly
1.25 credits
Lectures, seminars. Two 2.25 hour sessions per week for 7 sessions

This course will provide students with the knowledge and skills to design, manage and evaluate a paid or public service health education media campaign. The course will teach practical skills on how to select an advertising agency, develop a marketing plan and budget, produce and place advertisements, conduct research and evaluate program outcomes.
The course will review what campaign themes, strategies and messages have been shown to be effective. Guest lecturers will include public health administrators, advertising professionals and academic researchers. This course is designed for students who have a general knowledge of the social marketing theory and who want to learn practical skills for operating a health education media campaign.
Course Activities: Class participation, complete a media project.
Course Note: Recommended: basic knowledge of social marketing theory. No auditors. (5.06)


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