Strategic Marketing Management in Health Systems

Dr. J. Porter
2.5 credits
Seminars, case studies, lectures. One 2-hour session each week.

Examines marketing within a strategic framework across the public and private sectors, domestic and international health systems, and social marketing contexts. Marketing management, research, and strategy techniques are discussed and applied to program design, business planning, and implementation issues. Course emphasizes analytic skills development in marketing.

Course Note: Ordinal grading option only.

Course evaluations are an important method for feedback on the quality of course offerings. The submission of a course evaluation is a requirement for this course. Your grade for the course will be made available only after you have submitted responses to at least the first three questions of the on-line evaluation for this course.

Strategic Marketing Management in Health Systems

Dr. J. Porter, Dr. V. Amalfitano
2.5 credits
Seminars, case studies, lectures. One 2-hour session each week.

Examines marketing within a strategic framework across the public and private sectors, domestic and international health systems, and social marketing contexts. Marketing management, research, and strategy techniques are discussed and applied to program design, business planning, and implementation issues. Course emphasizes analytic skills development in marketing.

Course Note: Ordinal Grading Option Only

Course evaluations are an important method for feedback on the quality of course offerings. The submission of a course evaluation is a requirement for this course. Your grade for the course will be made available only after you have submitted responses to at least the first three questions of the on-line evaluation for this course.

Strategic Marketing Management in Health Systems

Dr. J. Porter
2.5 credits
Seminars, case studies, lectures. One 2-hour session each week.

Examines marketing within a strategic framework across the public and private sectors, domestic and international health systems, and social marketing contexts. Marketing management, research, and strategy techniques are discussed and applied to program design, business planning, and implementation issues. Course emphasizes analytic skills development in marketing.

Course Note: Ordinal grading option only.

Course evaluations are an important method for feedback on the quality of course offerings. The submission of a course evaluation is a requirement for this course. Your grade for the course will be made available only after you have submitted responses to at least the first three questions of the on-line evaluation for this course.

Strategic Marketing Management in Health Systems

Dr. J. Porter
2.5 credits
Seminars, case studies, lectures. One 2-hour session each week.

Examines marketing within a strategic framework across the public and private sectors, domestic and international health systems, and social marketing contexts. Marketing management, research, and strategy techniques are discussed and applied to program design, business planning, and implementation issues. Course emphasizes analytic skills development in marketing.

Course evaluations are an important method for feedback on the quality of course offerings. The submission of a course evaluation is a requirement for this course. Your grade for the course will be made available only after you have submitted responses to at least the first three questions of the on-line evaluation for this course.

Strategic Marketing Management in Health Systems

D. Soodalter-Toman (P), N. Kane (S)
2.5 credits
Course not offered 2006-2007
Seminars, case studies, lectures. One 2-hour session each week.

Examines marketing within a strategic framework across the public and private sectors, domestic and international health systems, and social marketing contexts. Marketing management, research, and strategy techniques are discussed and applied to program design, business planning, and implementation issues. Course emphasizes analytic skills development in marketing. Culminating experience is a project with outside clients.
Course note: Class limited to 30 students. (5.06)


Course evaluations are an important method for feedback on the quality of course offerings. The submission of a course evaluation is a requirement for this course. Your grade for the course will be made available only after you have submitted responses to at least the first three questions of the on-line evaluation for this course.